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内容摘要： 文成公主进藏以来，开启了藏汉民族团结的大好局面，藏汉文化交流日益广泛，经贸往来愈加频繁，对西藏的经济社会发展起到了重要作用，对促进民族团结和维护祖国统一做出了不可磨灭的贡献，文成公主精神千古流芳，“老西藏精神”与“文成公主精神”一脉相承，在当代社会得到了很好地传承与弘扬。文章结合着力建设“富裕西藏、和谐西藏、幸福西藏、法治西藏、文明西藏、美丽西藏”的目标，提出了继承发扬光大“文成公主”精神和“老西藏”精神相结合的纵向和横向一体化发展战略，在发展方式上主张催生“文成公主”品牌效应的“三会”推进方式，并提出了孵化培育其衍生产品的具体建议。 Abstract: Princess Wencheng＇ s enter to Tibet opened a great .to ethnic unity between Tibetan and Chinese people. More frequent cultural exchanges and economic trade activities have been achieved which not only played an important role in the social economic development of Tibet, but also made a great contribution to the ethnic unity and safeguard of national unity. ＂The Spirit of Princess Wencheng＂ and ＂the Spirit of Old Tibet＂ have been sharing the same origin and have been well dissimilated in modern society. This article integrated the objectives of building ＂Prosperous Tibet; harmonious Tibet; happy Tibet; lawful Tibet; civilized Tibet, and beauti ful Tibet＂, and proposed an integrated developmental strategy of propagandize＂the Spirit of Precess Wencheng＂ and ＂the Spirit of Old Tibet＂. On the method of development, this author provides specific suggestions on accel erating the brand name effect of ＂Princess Wencheng＂ and developing of more realted products based on promo tion and suitable training. 关键词：文成公主;精神延续;发展策略; 中图分类号：K242.1;K297.5 (责任编辑：admin) |